So far, publishing has been based on a combination of instincts and sales & subscription figures. The sale of a book or subscription of a…
The fast-paced and dynamic digital revolution has taken the publishing industry by storm, catching publishers unawares. The rise of digital publishing has increased the expectations…
Publishing is gradually evolving from being an intuition-driven industry to becoming a data-driven industry. Until recently, the only data publishers would analyze was sales data….
