Social Media and Traditional Publishers
Social Media has changed the face of traditional publishing by allowing publishers to use them as distribution platforms and generate revenue in the process. On average, individuals spend 4-5 hours of their time on social media. Using social media to publish and share content, enables publishers to make sizable gains in traditional publishing as well as an understanding how social media can affect publishers or their book’s reputation.
The traditional publishing industry is a multi-faceted world. Social media has come to play a role in publishing as well as reading. We are starting to see examples where aspects of social media and social networking are applied to traditional publishing models. A social media platform doesn’t own the published content but rather the network and its online community.
There is a significant role for social media in the publishing industry where platforms like Facebook, LinkedIn, Twitter, and Instagram have revolutionized media and publishing social analytics. Social media platforms have raised the readership/viewership of its content but revenues have declined. In essence, there is still an underlying issue with the business model.
An important reason why many traditional publishing industries go towards self-publishing is because it is considered profitable, as the author gets to keep all the profits. With multiple books being published by authors on a daily basis, publishers gain added publicity through social media, which could lead to a higher return-on-investment. As an author, social media provides publishers a platform to connect with your readers and answer their queries.
Social media connects people across continents. With so many writers and reader-groups available online, publishers are able to connect with a diverse audience. It has drastically changed the insight of digital publishing in terms of content distribution and creation. The ability to use social media platforms for Digital Content Management provides a fantastic opportunity to grow exponentially.
How Traditional Publishers Are Benefited By Social Media:
- Readers have more choices when they go online
- It has cut marketing expenses for publishers across the board
- It enables the reader to enquire, share views about the book & author and give feedback directly to the publisher
- Social media enables free promotions in the form of updates, promos and even posts from people, ensuring a wider reach
The change in traditional publishing has been for the better in the last decade by empowering authors in new and exciting ways, while still leaving options to traditional publishing methods on the table for those who prefer to pursue them. Traditional publishing using social media offers authors more opportunities and a wider array of options than ever before. The aim of using social media is simply smart business where the author’s goal is not only to sell a book but to captivate and cultivate a follower who will buy that book.