Metadata In The Publishing World

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Metadata InThe Publishing World

In the digital era, metadata is a key component. Metadata is data that provides information about other data. The use of metadata is found everywhere and we interact with it or generate it every day. It is a means by which the complexity of an object is represented in a simpler form. For example, the title, the author, and the cover art are metadata of a book.

Metadata is a vital part of book marketing. Creating good metadata for books is time consuming with investments involved but once it’s done, you’ll have a great marketing tool that sells more books.

Relationship With Publishing

Metadata describes a book by basic descriptors, such as ISBN number, title, author name, publisher and publication date. Core metadata also includes information such as price, page count, format, language and rights information.

It’s the information you provide about your book or eBook to help retailers and librarians sell or catalog it, and to help potential readers learn what it’s about. In the current environment, book discoverability is important as publishers or distributors spend vast sums of their budget on marketing.

Discoverability And Sales

The application of enhanced metadata has a vital role in defining and marketing the content once it is released into the market. The kind of information that might influence someone’s decision to buy the book, or help a bookseller recommend the book is known as enhanced metadata. It includes author bios, excerpts, media reviews, etc. Enhanced metadata can increase discoverability of books and provide marketing information to the entire publishing supply chain. Discoverability and Sales using metadata has become essential to the market.

Content digitization involves conversion of print and other materials into an electronic format to allow easy accessibility, sharing and searching and linkage with related material. Different aspects of metadata, including metadata formats, content rules, and controlled vocabularies are used for preservation of digital materials. Consumers want to know as much about each book as possible. Before a book is even published, consumers want it instantly.

Metadata solutions and content standards typically cover topics such as where the information to be recorded should be found; what punctuation, capitalization, and abbreviations should be used; and how to make decisions about which information to record.

Importance of keywords in metadata

Considering both keywords and the title, it is important to draft a keyword-rich description of the book. Discovering the best keywords is the first step to help the books rise in search results rankings when people start their search. The book descriptions should be attention-grabbing, keyword-rich copy that sells more books. Publishers have to make sure the metadata is complete, accurate and informative, so that the books have a better chance of being noticed by the targeted readers. The more specific the keywords, the more likely the person searching for those specific words will find the book among the search results.

The publishing sector isn’t just digitizing – it’s automating. The book publishing automation output moved increasingly from paper to screens. Social media is another step in the automated publishing. Automated publishing has dramatically increased the supply of information. This serves as a perfect solution for publishers to increase their visibility in the market and sell more of their assets.

Sources:

  1. http://publishingperspectives.com/2011/01/sell-more-books-with-metadata/
  2. http://www.niso.org/apps/group_public/download.php/17446/Understanding%20Metadata.pdf
  3. http://luminadatamatics.com/3-things-publishers-think-about/
  4. https://book.pressbooks.com/chapter/metadata-laura-dawson
  5. https://www.thebookdesigner.com/2012/05/self-publishing-basics-introduction-to-metadata/
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