Publishing Distribution Models Going Forward
Publishing has constantly undergone changes over the last 15 years. In the digital age, the methods of distribution and marketing have changed the way the publishing industry works. Companies across the world have adopted new ways to reach out to the consumer. Publishers and publishing service providers have essentially become content providers. Content is what thrives throughout the World Wide Web.
What every publisher is asking is how do they get their content into the hands of the consumer? That is the end game of any publisher. It’s a fact that every publisher wants to maximize their profits. Publishing distribution models have become more innovative over the time. Here are the key elements that are shaping the publishing ecosystem.
- Branding Initiative – Like every other business, branding is an important part that makes your product stand out from the rest. For a publisher, it’s making their book the go-to choice for every reader. You have to make the book and in doing so, make your company more than just a label. From the logo to represent your company to the tag line to the colors is what’s going to make your company position itself as the number one publisher in that particular sector.
- Netflix It – When Netflix came on the scene, it changed the entire video rental sector. It puts traditional rental outfits like Blockbuster out of business. How did it do that? By eliminating late fee and offering subscribers a monthly rental fee. For book publishing and distribution, this is already happening. With Amazon Kindle Unlimited and Scribd, readers can now have access to their favorite eBooks at a nominal price. This cuts costs across the board and both publishers as well as their readers save money.
- Mobile Content – As the world has changed, mobile content has become more and more apparent. Content is beamed into smartphones, tablets and other mobile devices. It’s part of the ‘instant culture’ that has prevailed in societies around the world. As a book distribution system, it works magnificently. Since people are more likely to read eBooks than regular printed books, reading books on their mobile devices is completely logical. Publishers can have that direct line to the consumer as it enables an omni-channel presence.
- Marketing Automation – Marketing automation is turning out to be an excellent distribution system for publishers everywhere. Publishers are seeking it as a part of a sort of full service distribution. Essentially, the typical idea is to have all your resources on one platform. It can track all of your ROIs for the month as well as make sure that your content is connecting with the right readers. For instance, some marketing automation platforms have digital book previews. It uses your authors, affiliates as well as social media channels as multipliers and targets the audience for your content. It then creates a preview for any available title. This informs the reader as it targets the customer to act on the preview. Once the customer is satisfied with the preview, they can click on the links and download the eBook of their choice. This decreases costs across the board with no shipping charges of any sort as both marketing and distribution are taken care off on one platform. In the years to come, more and more publishers will certainly take advantage of these forms of innovative ideas.
Most publishers and publishing service models will continue to provide a digital publishing solution that takes care of different facets of the publishing sphere. The more innovation and automation, the more connected that publishers will be to their readers.