Mobile Content and Digital Publishing
As the world changes, so do the ways publishers circulate content. In the last 10 years, technological innovations like smartphones and tablets have changed the way consumers ingest their content. While traditional forms of publishing will still be part of the industry, more investment in mobile content and technologies will continue to grow. This is where the future of publishing is going. Publishers will essentially become content providers.
Mobile content is becoming more prevalent. The rise of mobile digital apps had altered the publishing space. Content is ingested through a series of apps and mobile sites. Its part of the ‘instant culture’ that is rampant across the world. According to a recent study in 2016, users who spend time on mobile apps versus desktop browsers has risen by 57% while the latter has stayed at around 30%.
When it comes to publishing industry, a lot of news organizations have used it extensively to compete in the market. Publications like The New Yorker and The New York Times have both apps and mobile sites readily available for users to use at a touch of a button. More importantly, users don’t have an issue with reading text on a tiny screen. If anything, they would prefer ingesting content in short bytes. E-Papers and apps have certainly become the norm with the public at large.
With mobile content, publishers can actually tap other markets. Not only can they promote writers and content, they could actually start to act as content providers or marketers for businesses. This form of monetization is appealing to publishers worldwide as it allows them to cater to a new audience. It’s essentially digital marketing backed by the firepower of a publishing house.
In the wake of more companies investing in mobile content, mobile publishing platforms have become more available in the market. Some of these platforms include Adobe Digital Publishing Suite, AppMakr, Aquafadas and Inkling. They’re basically instant app makers that can be installed on smartphones and tablets. These are not just limited to marketing content but also to digital books. There are many more uses that could come out of this in the long run.
Another trend that is occurring in this market is the rise of mobile content distribution platforms. According to Erik J. Martin of econtentmag.com, “conventional websites are increasingly taking a back seat to mobile apps and social networks that can usually deliver a faster, better experience.” With these platforms, companies can save time and send more content to their respective clients faster.
Publishers are slowly coming around to the idea of mobile content. Publishing service providers are even providing content for apps as they’re trying to reach every single segment. Whether it’s educational, legal, STM/Scholarly or trade segments, mobile content is going to play a prominent role.