The Future of the Digital Publishing Industry
Where is it all going? The world of digital publishing keeps undergoing changes along with the advances in technology. It’s a hard thing to pinpoint. There’s a song by Daft Punk called “Harder, Better, Faster, Stronger.” It’s an apt description of technology changing the entire world. Mankind has constantly been trying to evolve in more ways than one and publishing has gone through various stages of transformation. Online publishing has optimized the production workflow and changed the way publishers do business. The innovative capabilities have changed and companies are offering more in the publishing industry.
It could go in many different ways. An easy answer to the whole scenario would be the digitization of products as e-Books have become more prevalent. That’s not the whole story. There’s much more to it. Here are some ways where it could go.
- Mobile Driven – There has been a distinct shift to people shifting more and more to mobile driven devices. A 2015 study showed 55 percent of people in the United States, United Kingdom and Australia owned three mobile devices — a Smartphone, tablet and laptop. It’s partly due to the convenience factor as mobile internet has improved with advances in 3G and 4G networks. It provides avenues for revenue generation for mobile and related news content. Digital magazine publishing has taken advantage of this with publications like The New Yorker and Vox offering apps for Apple related products. There’s no question mobile content will become even more important in the digital publishing future.
- Digital Book store – There have been notable trends happening in this area. For instance, there is an app called Ncvrs. It’s considered the ‘Tinder’ of books. Like the dating app, you can swipe through thousands of books, like a certain one and mark it to be brought via a retailer link. It’s a marvelous concept where you can browse through books quickly without having to leave your home. In a way, it’s another form of book publishing. While it doesn’t replace the bookstore entirely, it’s a lot faster than getting on your laptop and going online to find the book you’re after. More innovations like this are likely to become the norm in the near future.
- Subscription – When Netflix came into the limelight and became successful, it started a chain effect across the media world. Eventually, companies started book subscriptions like Amazon’s kindleunlimited, which has over a million titles that consumers can read for a nominal fee. Self Publishing professionals have benefited from this model as more writers have their content being published. Similarly, more and more subscription based companies will get in on the action.
- Virtual Reality – Here’s where publishers could see the most growth. As more VR tools are being used in the open market by the average user, the potential is unlimited. According to Peter Brantley of Publishers Weekly, “Inevitably, these interactive VR experiences will only become more entrancing, with the potential to create a new form of book—one that takes advantage of technology to present, for example, alternative story threads under the control of readers, with layers of audio, video, and text creating mood, and shaping experiences.” Publishers will no longer be printing text but creating a more interactive environment.
The more technology that is out there, the more likely Digital publishing services providers are willing to experiment. The future has many paths for publishers to go.