7 Habits of Educational Publishers
The education space is a vast sector that encompasses various areas. From K12 to high school to college, the various sub-sectors can be endless. In educational publishing, greater scrutiny is certainly required. For example, textbooks and other educational resources are essentially taken from various sources. Keeping track of all that is demanding. In many ways, educational publishers have it a little bit tougher than other publishers. What are the different ways educational publishers can stay ahead of the game in the ever-changing world of publishing? Let’s take a look.
- Clear Production Process – In the publishing world, an author will always submit a manuscript of the work they’re about to publish. In order to create a concise and clear production process, the manuscript needs to be error free. This allows the copyeditor to perform their job comfortably and with accuracy. There is an even lesser chance of reworking the manuscript after it’s already gone through.
- Images – Images, Illustrations or photos need to be thoroughly checked. Along with the manuscript, there needs to be an Illustration log sheet. It provides the production team with preliminary information and is used as a cross-reference by the copyeditor.
- Terms of Agreement – In most publishing cases, there will always be a few substantive errors prior to the proof stage of the production process. When authors make alterations, the publishers will bear the cost up to a certain stage. It’s important to point out to authors that the alterations should not exceed 16% of the typesetting the proof originally submitted to the author, and the excess, if any shall be charged against royalties payable to the author. So try to get everything in order before the textbook goes to print.
- Release Date – When a final proof is altered, the high fee charged by the compositor is substantially high. The author may want to pay for it themselves in order to keep their reputation intact. If the changes are small and minute, it’s better not to alter the textbook further. The costs will offset the profits from the book sale as the release date would be delayed. So stick to the release date as much as possible.
- Permissions – Every image, text, illustration or graphs in educational materials will always have permissions attached to it. Make a list of materials that could be considered infringing on copyright. A quote longer than 50 words from an outside source or a title of a song or even computer representations such as databases could be seen as material that requires permission from the original author of the content. There are several websites are involved in seeking permissions for disputed material at the disposal of the publisher or author. In most cases, the publisher will have to do the ground work on this issue.
- Digital Conversions– As the world of publishing becomes more mobile and online, the digital publishing of education materials becomes that more cumbersome. It’s important to find a person or company who can perform precise conversions as well as coding in HTML, SGML, XML and proprietary markup languages from hard-copy or soft-copy sources. The more agile you are in the digital world, the better you’re off in academic publishing.
- Online Space – As every day passes, education and textbook publishers are providing their content online. K-12 educational publishing, in particular, has seen vast growth over the last 15 years. Many parents want their children to be computer savvy at a very early age as children as young as 5 are using smart phones with precision. Therefore, publishers have to adapt or perish. It’s as simple as that.