7 Habits of Journal Publishers


Chairman reading in his office

Journal publishers see themselves as the epitome of unfair judgment within the publishing community. But their work requires far more understanding and care. Unlike regular publishers, they constantly need to prove themselves within the publishing world.

They’re integral to the scientific process that most of the journals seem to cover. They’re the reasons that scientists and/or scholars are able to get their work published and seen by the entire world.  Progress happens due to their time and efforts. In essence, they could possibly change the course of the entire world. Who knows what exists in these findings? A cure for AIDS? A theory that could be later used to produce unlimited renewable energy? The possibilities are endless.

So, what are the common traits of Journal Publishers?  What makes them get up in the morning and find a way to take on the entire world?

They seek to help embattled scientists and frustrated scholars. Let’s find out how they go about doing that.

  1. Brand Establishment – A lot of authors seem to take this for granted but the fact is that a lot of manpower and time is taken to establish a brand. Journal publishers should take the time to establish what type of brand for their various journals. Good branding goes a long way in providing a viable path for the various journals to be seen by the larger scientific/academic community.
  2. Copyright Rules &Regulations –A good journal publisher knows their way around copyright law and rights issues. It is vital to provide the author knowledge that their publisher has what it takes to fight for them in the event of a third-party claim. Publishers need to become a trusted partner in the eyes of the author and others as partnership is the essence of the relationship. As long as journal publishers follow up on copyright issues and claims, the long term rewards will be even greater.
  3. Editors – Any good publication begins and ends with their editors. Editors are the last stop before any publication is released to the scientific community. They will ensure the validity of any copy and/or conduct a complete peer review of the journal. The buck stops with them as it does with any publication.
  4. Peer Review Process – In any scholastic/scientific journal, the peer review process should be a lengthy one. It changes every year and a journal publisher should keep up with the new disclosure rules and new evaluation processes. The reviewers involved also need to be taken care of and acknowledged as part of the process. All of this should correlate to form a very clear and cut process.
  5. Editing of Content – As noted earlier, the content needs to be edited down to be clear and concise. Journal publishers should take pay attention to this as they embark to edit complex scientific equations and scholarly journals. Citation reports could also help in the editing of legal content.
  6. Publication & Distribution – Once the editing and peer reviews are done, the journal is then published and distributed across various platforms. This is done in both print and digital. Materials are mailed out physically or distributed throughout the web.
  7. Media Rollout – Journal publishers need to realize the art of driving marketing behind anything they publish. Set up a press conference or an exhibition of their author’s work. Press coverage is the same for trade journals as it is for any other division.