Workflow Solution - Grease the Wheels of your Production Cycle

Workflow Solution – Grease the Wheels of your Production Cycle


A typical working professional wakes up to their smartphone, which doubles as their alarm clock (among several other things), and sleepily checks mails, messages, Tweets, and Facebook notifications. Bookworms might peruse the newspaper or a book on their e-reader or phone before they have to reluctantly get ready for work.

Even while commuting their hands are busy multi-tasking: texting, going through the day’s news, posting on social media, reading a book, shopping, clicking and posting pictures, and so on. At work, they switch to laptops, desktops or tablets.

Publishers are expected to deliver content to all these different devices, without compromising on user experience. However, the content for each medium has a different format, which makes content delivery a major challenge. Moreover, publishers have different teams working on each type of content, resulting in delays due to lack of proper communication and coordination.

So what with time pressure, humungous amounts of work and a dispersed workforce, publishers are finding it difficult to identify and resolve bottlenecks.

Publishers need to implement a solution that will help them grease the wheels of their production cycle. From our experience, we have seen workflow systems make it easier for publishers to establish control over their entire publishing value chain, and seamlessly deliver to various devices.

Why a Workflow System?

With the help of an efficient workflow system, publishers can:

Enable Multi-channel Delivery

Most workflow systems today allow publishers to deliver content to various channels including print, mobile, and Web. Using one system, you can seamlessly publish to different devices such as smartphones, tablets, PCs or your apps. It helps you make your presence felt on different channels, while offering a great user experience.

Streamline Production

A workflow system will ensure all the steps in your production cycle are followed in an organized manner, which reduces the risk of administrative errors. When people from different departments work together it could lead to communication gaps, missing files or delays in file delivery. Sometimes content may be sent to the wrong person altogether! A streamlined workflow will automatically send content or information to the next person in line of the value chain.

Enhance Productivity

Publishing professionals use different software and programs for different tasks, which can cause a delay in sending or receiving content. For instance, once an author has completed writing content in say, MS Word, then it has to be emailed to the editor, who has to send it back to the author for review post-editing. A workflow system enhances efficiency as it features built-in authoring, pre-editing, and proofreading tools. Most systems also allow you to embed images or videos in the content to boost productivity.

Gain Complete Control

Workflow systems have built-in tracking and monitoring functions that allow you to keep an eye on the process. You can generate reports and identify areas that require your attention. Reports can usually be downloaded in Excel format or you can directly view them on the system.

Facilitate Communication

If all publishing professionals have access to one integrated system, communication becomes simpler. All the content sent to and fro is easy to track and monitor.

A good workflow solution will be capable of offering the above features and advantages, thus allowing you to deliver content on various devices without compromising on the quality or user experience. And its ability to help streamline production will considerably reduce the time to market, enabling you to deliver more content in less time.