Social Media: A Novel Way to Connect and Engage

Social Media: A Novel Way to Connect and Engage

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Social media sites have introduced us to a new way of viewing, sharing and reviewing information. Initially intended for personal use, the concept of social networking sites soon became a veritable goldmine for various industries. Social media is increasingly playing an integral role in the scholarly publishing industry, changing the way scholars and researchers collaborate and disseminate information.

Scholarly publishers are capitalizing on social media to promote their articles, monographs, research, journals and books. Authors and researchers have found a new means to exchange information, ideas, receive funds for research and connect with their readers. Social media serves as a powerful medium that engages readers and connects authors in real-time. And as the dissemination of information is fast, authors receive recognition in a matter of days, if not hours.

While peer review is a means to ensure quality assurance through constructive criticism, the process can be quite time-consuming. However, on social media, researchers can conduct public peer reviews in real-time, answer queries and debate. Unlike traditional peer reviews, this method enables authors and researchers from all over the world to weigh in their opinion. Scholarly publishers are leveraging popular social networking sites such as Facebook, Twitter and LinkedIn, but a few have also started their own platforms.

With time, the popularity of social media only seems to be growing. It is up to publishers to take advantage of such global platforms to expand their reach and promote learning.

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