Mobile Solutions: Content On-the-Go
The ubiquity of mobile devices such as smartphones and tablets has revolutionized our personal lives as well as businesses across industries. An innovative and disruptive force, mobile technology has untethered people from their desks and enabled them to consume content in real-time, even when they’re on the go.
Scholarly publishers are leveraging mobile solutions to deliver content faster, at any time and on any device.
The tech savvy readers of this new age have large volumes of content literally at their fingertips. They use their smartphones, tablets and ultraportable laptops to view and share content while commuting, eating, working, holidaying etc. Scholarly publishers are embracing a responsive design and optimizing their content for multiple devices (including desktops) to offer a seamless user experience.
However, scholarly publishers are yet to make optimum utilization of mobile solutions. Mobile apps are yet to catch on in STM publishing. However, some publishers have applications that alert authors when their research paper has been published, cited and downloaded. Apps that let you discuss ideas and review research or deliver short abstracts to existing and potential customers have the potential to generate new revenue streams.
Apps that facilitate learning, such as dictionaries for technical terms or databases of research papers or journal articles, could boost sales and promote thought leadership.
STM publishers need to develop customized mobile solutions that are innovative and indispensable. Rather than reformatting and repackaging existing content for various devices, publishers have to fully embrace modern technologies to offer their customers game-changing solutions.